Linking Blogs and Websites

This article looks at the answers to a very common question on the Blogger help forum: "How do I link my blog on blogspot to my web site?"

There are many ways of linking blogs and websites.

The simplest is to give them mutual links, ie put a link to the blog onto the website, and a link to the website onto the blog.

The major advantage is simplicity - but there are disadvantages because you have to maintain two separate sites, your readers/customers may get confused or may miss the link, and it may not be good for attracting search traffic - although this only matters if you are replying on search to bring visitors to your blog.

Another option is to use RSS feeds to display content from one site (blog, website) on the other. These work better for displaying content from sites that keep getting new posts, rather than sites that have updates made to existing posts: usually your blog is the site that gets new posts, so you may want to put an RSS feed from it onto your website.

Or you could display the content of one site (website or blog) right inside the other site:

I have yet to try this out, but if it works as well as I suspect, it could be a very powerful technique to displaying content either way (but not both ways at the same time - that would be an infinite loop).

This would put some Blogger functionality re leaving comments inside your website, so - I think - you would not be able to sell access to the website because that violates Blogger's Terms and Conditions about re-sale.

Static Pages in Blogger

Putting your Posts into Pages in Blogger.

Setting up Google Analytics for your blog

Using your custom domain for something other than Blogger

Is search traffic relevant for your blog?